February 11, 2020
Tommy Bahama is expanding its Tommy Bahama Marlin Bar shopping and dining concept, beginning in Florida.
The newest location at Dania Pointe in Greater Fort Lauderdale opened on Feb. 8, and will be followed by Las Olas Blvd., Fort Lauderdale later in February and St. Johns Town Center, Jacksonville in March. The Tommy Bahama Marlin Bar functions as a restaurant and bar alongside a retail store. More Tommy Bahama Marlin Bar locations are scheduled to open across the country throughout the year in Las Vegas, Lahaina and San Diego.
All Tommy Bahama Marlin Bars feature a retail store showcasing the Tommy Bahama men’s and women's sportswear, swimwear, accessories and home décor collections, alongside a casual-hybrid restaurant and full-service bar for a bite or a place to linger over drinks. A new style of service has guests place their order at the bar, and then food and cocktails are delivered to their table. Each location has an open floorplan with patio seating.
“Florida is a big part of our heritage and the essence of Tommy Bahama,” says Doug Wood, chief executive officer, Tommy Bahama. “We’re excited to expand our Marlin Bar concept in Florida and then share it with the rest of the country. Over the last 20 years, we have seen how our guests enjoy the Tommy Bahama retail concept when it is combined with a restaurant. It’s one of the ways Tommy Bahama is different from other lifestyle brands. We developed the Marlin Bar concept to create a more casual way for our guests to enjoy the Tommy Bahama shopping and dining experience.”
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