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December 20, 2023
Tapatío Hot Sauce has announced the launch of its most recent partnership with coffee company, Madrinas, featuring Mexican mocha cold brew and whole-bean coffees infused with Tapatío Hot Sauce flavor. The collaboration was brokered by Tapatío’s exclusive licensing agency, Brand Central.
The collaboration of the brands brings together two family-owned companies. Madrinas offers a line of all-natural, café-quality drinks available for delivery. From cold brews to whole bean coffees to a line of charged refreshers, Madrinas is bringing specialty beverages back. Tapatío Hot Sauce is an authentic Hispanic brand founded and run by the Saavedra family in Los Angeles, Calif. Tapatio’s flavor helped the brand enter multiple product categories that capitalize on the consumer trend for ethnic and spicy foods.
“We are thrilled to embark on this exciting journey with Madrinas, bringing together the rich, bold flavors of Tapatío Hot Sauce with the premium quality and innovation of Madrinas coffee,” says Luis Saavedra, president, Tapatío. “This collaboration is a celebration of our shared commitment to delivering unique and authentic experiences to our customers. It’s a fusion of passion, tradition and taste that we are proud to present to coffee and hot sauce enthusiasts alike.”
Mexican mocha cold brew and whole bean coffee can be found at Madrinas.com. These coffees will be sold individually and in a limited-edition collector’s box.
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