Stuffed Puffs Unveils Easter Treats with Hershey’s Jolly Rancher Brand

Stuffed Puffs, a brand that creates filled marshmallows, has announced the launch of its egg-shaped marshmallows bursting with sour candy filling, under a licensing agreement with The Hershey Company featuring the Jolly Rancher brand. Stuffed Puffs is introducing two new items: sour blue raspberry and sour watermelon, marking the company’s first foray into sour candy.

This launch represents a significant innovation for Stuffed Puffs, moving beyond its classic chocolate-filled offerings, and embracing the puckering essence of sour candy. The new products not only mimic the festive Easter egg shape but also combine the soft, fluffy texture of marshmallows with the sour kick of Jolly Rancher flavors.

“Partnering with The Hershey Company to incorporate the Jolly Rancher brand and flavors with our brand has allowed us to craft an incredibly fun Easter treat,” says Michael Tierney, chief executive officer, Stuffed Puffs. “The sour blue raspberry and sour watermelon flavors add a playful, sour punch to our beloved marshmallows. These innovations are an exciting new frontier in candy fillings for Stuffed Puffs and open up a new world of possibilities for our future growth.”

The new candy is available at select retailers nationwide, including Walmart, Kroger, and Dollar General.