Collaboration will expand the food brand’s reach into new food categories.

License Global

March 15, 2024

1 Min Read
Steak-umm Sliced Steaks, Valen Group
Sliced SteaksSteak-umm, Valen Group

Steak-umm, the original “60 Second Meal,” has been a household favorite for decades. To launch a brand-extension program, Steak-umm has announced a strategic partnership with Valen Group, a brand licensing and strategic marketing agency. 

This collaboration marks a new chapter for Steak-umm, as it ventures beyond its traditional offerings into new and diverse food categories and aims to introduce Steak-umm products to a broader audience. 

“We are excited to embark on this journey with Valen Group to expand the Steak-umm brand into exciting new food categories,” says Max Scannapieco, vice president, sales and marketing, Steak-umm. “As pioneers of the ‘60 Second Meal’ concept, Steak-umm has always been committed to providing delicious, convenient and high-quality products to our consumers. This partnership with Valen Group will allow us to further innovate and meet the evolving needs of our customers.” 

Valen Group brings its experience in brand licensing and strategic partnerships to the collaboration, having launched numerous brands into new markets. Its expertise in identifying emerging trends and understanding consumer behavior will guide the expansion of the Steak-umm brand into new food categories. 

“We are thrilled to partner with The Steak-umm Company to extend their reach into exciting new food categories,” says Gus Valen, chief executive office, entrepreneur, Valen Group. “Steak-umm’s strong brand heritage and loyal customer base provide a solid foundation for expansion, and we look forward to working together to explore new opportunities and deliver innovative products that meet the needs of today’s consumers.” 

The strategic brand-licensing program will focus on identifying key food categories that complement Steak-umm’s existing product line while resonating with consumers’ preferences for convenience, quality and taste. Steak-umm aims to continue its legacy of providing convenient meal solutions for families nationwide through this partnership. 

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License Global

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