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April 6, 2018
Sony Pictures Television has tapped 21st Century Spirits to launch a limited edition Heisenberg Blue Ice Vodka inspired by the hit television series “Breaking Bad.”
The deal was brokered by brand management agency Julian Wolf.
The line will include three special edition bottles of Heisenberg Blue Ice Vodka with iconic Heisenberg quotes and is now available in stores across the U.S. and online through ReserveBar.com/Heisenberg.
“The Dude had his White Russians, the Blues Brothers had their Night Train and now Heisenberg has his very own Blue Ice Vodka,” says Vince Gilligan, executive producer and creator, “Breaking Bad.” “I’m counting on our fans to use it in the creation of a great many delicious cocktails. I’m getting thirsty just thinking about it.”
“We are extremely proud of this collaboration between one of the finest shows on television and our best in class Blue Ice Vodka,” says Thomas Gibson, president, 21st Century Spirits. “Our desire for the ‘perfect batch’ of vodka mirrors the unyielding commitment to quality exhibited by both the series and the notorious Heisenberg."
Read more about:Sony Pictures Television
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