Sonic Drive-In, Slim Jim Bite into Meat Snacks Deal

Brand Central has brought together Slim Jim and Sonic Drive-In for a new meat snack product.

License Global

January 7, 2021

1 Min Read

Sonic Drive-In has partnered with Slim Jim, a brand of Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category. 

The chili cheese coney is a Sonic fan favorite with millions served each year. Slim Jim’s deal was brokered by Sonic’s exclusive licensing agency, Brand Central.

The new Slim Jim meat stick joins Sonic’s other licensed product partners in mass, grocery and specialty stores including pudding and gelatin mixes and shelf stable slush bars by Jelsert, frozen novelties from Ziegenfelder and Ghost’s sports nutrition products featuring flavors like Cherry Limeade and Ocean Water. 

In addition to this new license agreement with Conagra Brands, Brand Central and Sonic continue to scale their consumer products program as they seek new partnerships in categories such as lifestyle merchandise, salty snacks, alcoholic beverages and more.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like