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April 6, 2018
Unilever and I.N.C International Concepts have teamed up to launch a new Popsicle capsule collection exclusively at Macy’s as part of the retailer’s “Celebrate Summer” campaign.
Seltzer Licensing Group, Popsicle’s licensing agent, brokered the deal.
The new limited edition collaboration will feature a variety of Popsicle patterns as well as artistic interpretations of favorite pop flavors, such as Firecracker and Creamsicle, on a range of women’s, men’s and young girls’ apparel. The line will also include women’s accessories such as tote bags.
Macy’s will also release an exclusive emoji pack of Popsicle-inspired graphics (available for both iOS and Android devices), custom product hangtags, video content and digital and outdoor advertising.
“The iconic Popsicle pop is a summertime staple with its bright, bold colors and refreshing flavors,” says Bruno Francisco, senior global marketing director, Unilever. “We’re thrilled to be partnering with Macy’s on this limited edition collection, bringing our brand to life through clothing and accessories.”
The INC + Popsicle collection will be available exclusively at Macy’s stores and online at Macys.com beginning mid-May.
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