Sazerac, B&G Foods Intro Spirits-Inspired Weber Seasonings

B&G Foods has announced the launch of three new Weber Seasoning Blends inspired by the flavors of some of Sazerac Company’s spirits, including Fireball Cinnamon Whisky, Buffalo Trace Bourbon and Southern Comfort Whiskey. Each seasoning blend is non-alcoholic.

All three seasoning varieties will be available at Kroger stores later this month. Buffalo Trace Whiskey Flavored Weber Seasoning will also be available in a club-size 9-ounce, exclusively at Sam’s Club beginning in September. Brandgenuity, the licensing agency for Sazerac, brokered the agreement between B&G Foods and Sazerac.

“We are constantly looking for new ways to elevate consumers’ culinary experiences with completely unique, yet familiar, seasoning flavor offerings,” says Virginia Jordan, senior marketing director, spices and flavor solutions, B&G Foods. “Weber, our licensed brand behind a wide range of grilling seasoning blends, rubs, marinades, sprays and sauces, has been an innovator within grilling spices for years thanks to expertly crafted flavors that are designed to perform exceptionally on the grill, delivering delicious meat, veggies and sides. The flavor profile of each of these spirits-inspired seasonings is outstanding, and we’re excited for consumers to begin experimenting with them.”

“This partnership means fans of our brands now have a completely new way to experience the flavors of their favorite spirits in seasoning form,” says Bryan Rakowski, brand portfolio vice president, Sazerac. “From cooking, to grilling and even cocktail preparation, there are now even more ways for our fans to enjoy and experiment with the taste profiles of their favorite spirits. We’re excited to share the recipes B&G Foods has developed and can’t wait to see what consumers come up with, too.”