September 7, 2022
As consumers’ appetites for unique flavor collaborations continue to grow, KFC and Ruffles have announced new Ruffles potato chips, coupled with the flavor of KFC’s 11 herbs and spices, to feed the desire for new flavor combos.
“KFC’s secret recipe is one of the best-kept secrets out there, but we couldn’t turn down the opportunity to make the ultimate Finger Lickin’ Good chip with such a powerhouse brand,” says Katherine Bond-Debicki, chief marketing officer, KFC Canada. “We love seeing what’s happening with like-minded brands uniting, and we’re thrilled to join forces with Ruffles to bring the unimaginable to consumers who know and love our products.”
“Ruffles and KFC have a lot in common – we both have a legacy of innovative products that pack a big, satisfying crunch and mouth-watering taste,” says Lisa Allie, senior marketing director, PepsiCo. “Ruffles KFC Original Recipe Chicken chips give Canadians a unique and adventurous flavor and crunch experience.”
The limited-edition product comes with an additional bonus (printed on the bag): an offer of 20% off a KFC order over $10 online or via the KFC app. Ruffles KFC Original Recipe Chicken-flavored potato chips are now available in Canada nationwide across all major retailers for a limited time.
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