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July 25, 2022
During San Diego Comic-Con 2022, Prime Video’s “The Lord of the Rings: The Rings of Power” and Salt & Straw Ice Cream have teamed up to introduce three event-only series-themed flavors available at Salt & Straw’s Little Italy shop in San Diego.
“As avid fans of ‘The Lord of The Rings,’ we jumped at the opportunity to collaborate with Prime Video on ice cream inspired by the epic tales of Middle-earth,” says Tyler Malek, co-founder, head, innovation, Salt & Straw. “We studied ‘LOTR’ canon and even worked closely with the series’ loremaster to create flavors that are straight out of Tolkien’s world. We’re constantly pushing boundaries to ensure we are always finding new ways to thrill S&S fans as well as fans of our partners.”
Extending beyond Friday’s Hall H panel, fans will be able to experience one new flavor per day throughout the weekend by uttering a secret “The Rings of Power”-inspired phrase to Salt & Straw team members at the Little Italy shop.
“Salt and Straw’s exceptional ice cream and attention to detail are well known within their fandom,” says Jennifer Verdick, synergy head, partnerships and consumer events, Prime Video.
“We are so excited to collaborate with Tyler and his team for San Diego Comic-Con on this limited-time exclusive lineup of ‘The Lord of the Rings: The Rings of Power’ flavors.”
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