Popcornopolis and Takis Launch Collaborative Snack

Popcornopolis, a ready-to-eat popcorn brand focusing on gourmet and gluten-free snacks, has announced has partnered with Takis, a brand known for its spicy rolled tortilla chip, to create a new popcorn offering, Popcornopolis Takis Fuego. The snack features a spicy combination of hot chili pepper and lime dusted across gourmet, non-GMO corn. 

“Popcornopolis is all about delivering wildly delicious flavors and bringing a pop of joy to our consumers,” says Daniela Simpson, chief marketing officer, Popcornopolis. “We are thrilled to be partnering with Takis, expanding our flavor profiles with such an iconic brand and reaching new audiences, while providing even more consumers with a sense of delight.” 

The new offering will be packaged in Popcornopolis’ cones and feature bright purple and red branding. 

“At Takis, we're always looking for new ways to disrupt the salty snacking category and collaborating with one of the fastest-growing popcorn brands at grocery and mass retail makes Popcornopolis the ideal partner,” says Sandra Kirkpatrick, marketing director, salty snacks, Barcel USA. “With unique packaging and even more Fuego seasoning in each bite, we are excited to innovate in a way that we know our consumers will love.” 

Popcornopolis Takis Fuego will be available on Popcornopolis.com and on shelves at Walmart, Sam's Club, 7-11, Target, HEB and Meier. 

Related:Brand Central Takes on Takis