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April 6, 2018
Perrier Sparkling Natural Mineral Water is celebrating its 150th anniversary with a series of limited edition bottles inspired by pop artist Andy Warhol.
Created in partnership with the Andy Warhol Foundation, the bottles are based on a series of Perrier screen prints the artist created in the 1980s.
“Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality, so this was a natural way to bring the two together,” says Gauthier Gay, international brands group marketing manager, Perrier. “Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.”
The line, which is available now, features eight unique labels and some of Warhol’s most famous quotes such as “In the future everyone will be world famous for fifteen minutes” and “Art is what you can get away with.”
“The Andy Warhol Foundation is delighted to partner with Perrier to commemorate 150 years of inspiration and originality by celebrating Warhol’s bold portraits of Perrier from 1983,” says Michael Hermann, director of licensing, The Andy Warhol Foundation. “Warhol’s inventive, open-minded spirit lives on through this unique and authentic project which will contribute generously to the foundation’s endowment from which it distributes grants in support of the visual arts.”
Read more about:Andy Warhol
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