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April 6, 2018
ASIA–PepsiCo has teamed up with DVB Brands to launch a collection of sports footwear inspired by the popular beverage brand throughout India, according to The Economic Times.
Further details about the footwear range have not been disclosed; however, Chandi Batra, chief executive officer of DVB Brands, says the range is “directly youth-focused.”
“Our iconic brands have enabled us to provide consumers with new ways to engage with PepsiCo–whether it be in a can or apparel or accessories,” says Kristin Patrick, senior vice president, global beverage group, PepsiCo. “We are creating new opportunities for consumers to engage with our brands across multiple touch points and with strong partnerships with brands including Zara, H&M and Fila.”
The Pepsi-inspired footwear will be available in India via e-commerce sites such as Myntra.
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