Pabst to expand its licensing across new categories.

License Global

March 27, 2024

1 Min Read
Pabst Blue Ribbon, Pabst Brewing Company, Licensing Haus
Pabst Blue RibbonPabst Brewing Company, Licensing Haus

 Brand licensing agency, Licensing Haus, will work on an array of new licensing deals on behalf of its client, Pabst Brewing Company, owner of the renowned beer brands, Pabst Blue Ribbon, Colt 45, Schlitz, Lone Star, Old Milwaukee, Old Style, Blatz, Rainier and more. 

Celebrating its 180th anniversary this year, Pabst Blue Ribbon has an evergreen presence across various categories nationwide, including apparel, giftware, sleepwear and footwear. Partnering with companies such as Mad Engine and BioWorld, Pabst continues to push the brand’s boundaries beyond beverages. 

New and upcoming licensed products will include pet products from G Mason Group, drinkware from Grandstand Glassware, accessories from H3 Sportgear, haircare from Holy Black Trading Co., headwear from LIDS, novelty magnets from Ideaman, seasonal ornaments from Cody Foster and more. 

Currently, Pabst’s wide selection of brands can be found throughout mass, specialty, western, farm and ranch, c-store and grocery outlets. With plans for expansion into additional categories, Pabst will leverage its historic brands to expand its sizable footprint.  

About the Author(s)

License Global

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