Myprotein, Tapatio Announce Limited-Edition Collab

Myprotein has announced it has teamed up with Tapatio Hot Sauce, to create a selection of limited-edition sports nutrition products.

The range will bring fresh flavors to traditional sports nutrition supplements. With the addition of Tapatio’s signature spice, the brands are turning up the heat in Myprotein’s pre- and post-workout powdered drinks.

“As a leader in the category, innovation and originality is at the core of everything we do,” says Neil Mistry, chief executive officer, Myprotein. “Myprotein takes pride in breaking boundaries in the nutrition space by challenging the status quo and delivering products that everyone in our community can benefit from. We’re thrilled to be partnering with Tapatio, a brand equally rooted in community, with exciting new flavors that appeal to fans of Myprotein and Tapatio alike.”

“As the iconic hot sauce brand known for igniting taste buds, Tapatio is excited to bring its signature spice to Myprotein’s innovative lineup,” says Roche McCoy, director, licensing operations, Tapatio. “Together, we’re spicing up the world of sports nutrition, delivering bold and exciting flavors to fuel the passions of fitness enthusiasts everywhere.”

As part of the collaboration, MyPRO THE Pre-Workout is given a Tapatio twist, bringing authentic Southern California spice to pre-workout nutrition with two new flavors: Spicy Mango Margarita and Spicy Strawberry Margarita.        

Later this year, Myprotein and Tapatio will further expand the range with a limited-edition Impact Whey Protein Mexican Chocolate flavor.

The deal was brokered by Brand Central, Tapatio’s exclusive licensing agency.