Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The limited-time flavor is available for purchase exclusively on the DEW Store.
August 30, 2021
The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT is no exception. MTN DEW tapped fellow PepsiCo brand, Cheetos, to unlock the cult-favorite taste of FLAMIN' HOT to create the first-ever beverage combining the sweet, citrus DEW with a new spicy edge.
"As a brand, DEW has a rich history of experimenting with new flavors our fans love," says Matt Nielsten, senior director, marketing, Mountain Dew. “We certainly had them in mind when we developed the FLAMIN' HOT beverage. This is one of our most provocative beverages yet and we're excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW."
Beginning Aug. 31, MTN DEW FLAMIN' HOT will be available exclusively on the virtual shelves of the DEW Store while supplies last. Fans can stay updated on the release via Instagram and Twitter.
To complement the extreme new flavor, MTN DEW and contemporary clothing brand, Broken Promises, are partnering to drop an apparel line inspired by FLAMIN' HOT. The limited collection drops via presale exclusively to subscribers on the Broken Promises app on Friday, Sept. 3 at 11 p.m. EST, while the official launch to the public is on the Broken Promises website on Sept. 4 at 11 a.m. EST. The capsule collection includes shirts, hoodies, sweatpants and accessories.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like