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MLS Renews Heineken Partnership

NORTH AMERICA–Major League Soccer has renewed its long-term partnership agreement with Heineken USA, which will see the Heineken beer brand continue as the “official beer” of the American sports league.

April 5, 2018

1 Min Read

The beer company will continue to support MLS across a variety of events, activations and more.

NORTH AMERICA–Major League Soccer has renewed its long-term partnership agreement with Heineken USA, which will see the Heineken beer brand continue as the “official beer” of the American sports league.

Through the extended, five-year agreement Heineken continue its support of MLS through a variety of fan experiences, competitions and activations. Previous endeavors include more than 40 MLS Heineken Rivalry Week matches, concession stand sales, viewing parties, tailgate sponsorships, stadium giveaways and more.

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