Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
May 4, 2018
Major League Baseball has entered into a wide-reaching agreement with Utz Quality Foods that will see the snack brand become the “official salty snack of the MLB.”
The multi-year partnership will kick off this season with a line snacks that feature ballpark-themed packaging and details suchs a silhouetted batter and other official MLB markings. The deal also grants Utz the marketing and activation rights across MLB events including All-Star Week attractions, such as the Cool Run All-Star 5K and Geico All-Star FanFest; the Postseason; and the World Series presented by YouTube TV.
Fans can access Utz retail promotions and sweepstakes at select retail locations. Utz products are available at retailers nationwide.
Read more about:Major League Baseball
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like