April 6, 2018
Food-focused social media brand will expand into new categories with televised programming.
Media company Meredith Corporation will launch a new television series based on the “Allrecipes Dinner Spinner” app, titled “Dinner Spinner.”
The 26-week, half-hour program, created by Meredith and INE Entertainment, will be hosted by chef and television personality Gabe Kennedy. During each episode, two home cooks will go head-to-head to create a unique dinnertime meal, which a panel of three judges will critique to determine the winner.
“We have created a best-in-class ability to reach consumers through all forms of video, from traditional broadcast to 360-degree livestreaming,” says Kim Martin, chief brand officer, Meredith. “This new television series is the first to bring to life a strong, well-loved brand and its multi-channel components–as an app, across print, digital and social media, and now broadcast–that fully complement one another.
Additionally, Panasonic will serve as the premier sponsor and its kitchen appliances will be integrated into each episode of the series. Its products will also be featured in Allrecipes magazine and across the brand’s digital and social media channels through a series of recipes, videos and content.
"Unleashing the power of shared experiences and expert advice to energize home cooks to find success in their kitchens has always been at the heart of the Allrecipes brand," says Jon Werther, president, Meredith National Media Group. "Extending this unique blend of premium content to additional channels–with our highly-engaged Allrecipes community and influencers at the center–will further fuel the passion and excitement for our industry-leading brand."
“Dinner Spinner” will premiere on the CW Network’s “One Magnificent Morning” programming block, Oct. 1.
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