Mentos Enters Soft Drinks CategoryMentos Enters Soft Drinks Category
Mentos soft drink, which contains jelly bites, launches in Europe.
July 3, 2023
Perfetti Van Melle has announced the launch of a non-sparkling drink with low sugar that contains jelly bites with its mint brand, Mentos. It follows the successful launch of the Chupa Chups sparkling soda, which Belgium’s International Taste Institute has twice granted the Superior Taste Award.
The drinks range consists of three flavors inspired by popular Mentos flavors: lemon and mint, apple soda kick and fruity mix.
“I’m thrilled with the launch of this groundbreaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences,” says Marta Ballesteros, global licensing manager, Perfetti Van Melle. “I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation.”
The drink is manufactured by Namyang Co of South Korea under license of Perfetti Van Melle and distributed in the European market by the Dutch company, Engel Foreign Food B.V.
“We released Chupa Chups sparkling beverage in 2018 and we have been recognized for the quality and taste around the world since then,” says Kihoon Kim, director, overseas department, Namyang. “With the release of Mentos drink at this time, we will once again provide fantastic pleasure to people around the world.”
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