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Martha Stewart, Wine Insiders Toast to a New Deal

The deal includes a curated wine collection with gift sets and pairing tips.

License Global

December 17, 2019

1 Min Read
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Online wine retailer Wine Insiders has announced a collection of curated wines chosen by Martha Stewart. The collaboration between Wine Insiders and Martha Stewart Wine Co. will see a curated selection of wines, gift sets and more.

"Having the right wine for the right meal or moment is very important, and I'm very excited to share the great wines I've curated at Martha Stewart Wine Co. with the millions of Wine Insiders customers this holiday season," says Stewart.

As part of the continued collaboration between Wine Insiders and Stewart, seasonally themed packs and gift sets will become available throughout the year. At launch, the duo released eight themed half and full cases including, “Entertaining Must-Haves” and “Martha’s Holiday Dinner.”

"Wine Insiders is the leader in online wine for three reasons – curation, convenience and value," says Louis Amoroso, president, Wine Insiders. "Collaborating with Martha Stewart to help Insiders across the nation experience the same wines Martha herself enjoys and serves to friends and family brings the ultimate resource in entertaining into their home."

The collection is available for purchase via WineInsiders.com, where shoppers can choose from a variety of red, white and sparkling wines. Individual bottles range in price from $10.49 to $24.99, with gift sets in 6- and 12-bottle assortments. Customers can select home or office delivery or choose local pick-up from more than 12,000 participating FedEx locations.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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