Sponsored By

Lolly Poppin Cola and Strawberry & Cream flavors are now available.

License Global

March 7, 2023

1 Min Read
Chupa Chups Lolly Poppin Popcorn
Chupa Chups Lolly Poppin PopcornPerfetti Van Melle, Kinrise

Perfetti Van Melle and Kinrise have been paired by the Australian brand extension agency Asembl to launch two new flavors for Poppin’s first collaboration in its 30-year history, Lolly Poppin Chupa Chups Cola and Lolly Poppin Chupa Chups Strawberry & Cream.  

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavors for the first time in the Australian market,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “They have developed the perfect snack for all. Consumers will be captivated immediately by the colorful and pop design of the packaging followed by its delicious taste.” 

“We are thrilled to be launching this new Lolly Poppin popcorn range with Chupa Chups,” says Tracey Fitzsimmons, brand marketing manager, Kinrise Poppin. “This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favorite brands in one delicious snack.” 

Featuring the taste of Poppin popcorn but coated in Chupa Chups’ flavors, Cola and Strawberry & Cream, the Lolly Poppin Chupa Chups will be available from Woolworths and independent grocery stores.  

License Global’s March issue featured an exclusive interview with Christine Cool, global licensing manager, Perfetti van Melle, looking back on her career in licensing and the history of the Chupa Chups brand. Click here to read more about Chupa Chups.

Read more about:

Perfetti Van MelleAsembl

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like