Lolly Poppin and Chupa Chups Launch Candy Glazed Popcorn

Perfetti Van Melle and Kinrise have been paired by the Australian brand extension agency Asembl to launch two new flavors for Poppin’s first collaboration in its 30-year history, Lolly Poppin Chupa Chups Cola and Lolly Poppin Chupa Chups Strawberry & Cream.  

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavors for the first time in the Australian market,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “They have developed the perfect snack for all. Consumers will be captivated immediately by the colorful and pop design of the packaging followed by its delicious taste.” 

“We are thrilled to be launching this new Lolly Poppin popcorn range with Chupa Chups,” says Tracey Fitzsimmons, brand marketing manager, Kinrise Poppin. “This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favorite brands in one delicious snack.” 

Featuring the taste of Poppin popcorn but coated in Chupa Chups’ flavors, Cola and Strawberry & Cream, the Lolly Poppin Chupa Chups will be available from Woolworths and independent grocery stores.  

License Global’s March issue featured an exclusive interview with Christine Cool, global licensing manager, Perfetti van Melle, looking back on her career in licensing and the history of the Chupa Chups brand. Click here to read more about Chupa Chups.