LMA Adds Moon Pie Partners

Lisa Marks Associates has expanded the licensing program for Chattanooga Bakery’s iconic MoonPie brand with new deals in several categories.

Castline is planning a line of collectible MoonPie-branded die-cast vehicles featuring retro MoonPie graphics that will launch this spring; MDI Entertainment, a subsidiary of Scientific Games, will launch a series of instant scratch-off lottery tickets this spring in North America; Desperate Enterprises has released a line of MoonPie tin signs and magnets; and Square One Brands is creating a collection of wall décor.