Lay’s, ‘Trolls World Tour’ Bite on Chip DealLay’s, ‘Trolls World Tour’ Bite on Chip Deal

Fans can now find their favorite “Trolls” characters, Poppy, Branch and friends, at a snack aisle near them.

Before the “Trolls” hit the big screen on April 10 – a new collaboration between Lay's Poppables and DreamWorks Animation's “Trolls World Tour” will see a snack collaboration hit shelves now.

"Lay's Poppables' airy crunch and colorful packaging already perfectly match the vibrant world of the 'Trolls' films, so we wanted to bring both worlds together to create a fun experience for our fans," says Sadira Furlow, vice president. marketing, PepsiCo. "We know how much they love the 'Trolls' franchise, so we're excited to transform our look in the snack aisle and offer exclusive prizes to help them immerse themselves in the 'Trolls' universe ahead of the premiere."

The new limited-edition Lay's Poppables feature five characters from the upcoming film, each of which will represent a different flavor. To celebrate the sequel, each limited-edition bag of Lay's Poppables gives fans a chance to win a pair of tickets to see “Trolls World Tour” in theaters – with one grand-prize winner receiving their very own "World Tour" of six musical festivals across the country.

To enter the sweepstakes for the Musical World Tour and the chance to win a free pair of movie tickets, fans can visit Poppables.com now through May 15, submit the on-pack code from any participating bag of Lay's Poppables, where they can learn about more ways to enter for a chance to win.

The chips are on sale now at retailers nationwide.