Lajkonik and emoji Announce Snack Collaboration

Junior Buźki announce new snacks on the Polish market with 11 designs of emoji brand icons and the character of the Lajkonik, in two packaging layouts. 

“Crackers is a segment with great potential,” says Joanna Sterna, senior brand manager, Lajkonik. “Their consumption increases from year to year. As a leader in the salty braked category, we recognize this and, in response to the needs of consumers, we regularly introduce new products. Junior Buźki is our latest offer - both for adults and children. It is not only a perfect, delicate sweet and salty taste, but also a unique form. Consumers will find snacks with as many as 11 different patterns in their packages, which correspond to the most popular emoji brand icons, as well as the pattern of the legendary Lajkonik.”  

The product is licensed under the emoji brand and is available in two different packaging layouts, in a weight of 90 grams.