Kura Sushi USA Announces Peanuts Collaboration

Snoopy and the Peanuts Gang arrive at Kura Revolving Sushi Bar locations with exclusive Bikkura Pon Prizes.

License Global

December 4, 2023

2 Min Read
Peanuts x Kura Sushi Collaboration
Peanuts x Kura Sushi CollaborationPeanuts, Kura Sushi

Kura Sushi USA has announced a collaboration with Peanuts Worldwide. As the Peanuts gang slides into Kura Revolving Sushi Bar locations across the U.S., fans of Snoopy and friends will enjoy an array of exclusive Bikkura Pon prizes and restaurant decor.

Kura Revolving Sushi Bar locations nationwide will feature the Peanuts x Kura Sushi Bikkura Pon prize collection throughout December and January while supplies last. Diners can collect figurine keychains, can badges and microfiber cloths adorned with iconic Peanuts characters, including Snoopy, Charlie Brown, Sally, Lucy and Woodstock, among other characters.

“Our collaboration with Peanuts marks a significant step in continuing to diversify our offerings and enhancing the dining experience for our guests,” says Sally Kurosaki, promotions and licensing manager, Kura Sushi USA. “Fans of Snoopy and the Peanuts gang are in for a treat as they can now indulge in delicious sushi while collecting exclusive Bikkura Pon prizes featuring iconic Peanuts characters. It’s a match made in heaven, and we can’t wait to see our guests’ smiling faces as they enjoy this limited-time offer.”

Guests will receive a surprise Peanuts x Kura Sushi Bikkura Pon prize for every fifteen plates of sushi enjoyed when they dine in or order online at Order.kurasushi.com, while supplies last. The proprietary Bikkura Pon Prize System is integral to the Kura Sushi brand’s interactive and tech-driven dining experience. A prize machine, touch panel and plate disposal slot are located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. All prizes are available for individual purchase except for a rare, collectible Snoopy Figurine Keychain available exclusively through the prize system.

To round out the collaboration, Kura Sushi Rewards Members can receive a three-piece Peanuts-inspired cup set for every $70 spent in the restaurant (excluding coupon, tax and tip) Jan. 3-7. Quantities are limited and not guaranteed. In-store giveaway dates are subject to change.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like