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April 6, 2018
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at grocery, convenience and mass merchants across the U.S.
The beverages were developed and distributed by International Marketing Systems in a deal brokered by Krispy Kreme’s licensing agency Brand Central.
“These are the same great-tasting iced coffees that were recently rolled out at Krispy Kreme shops around the country,” says Mark LaBrecque, vice president, marketing, CPG and licensing, Krispy Kreme. “From recently launched Krispy Kreme K-Cup packs, danishes and now ready-to-drink iced coffees that complement our Original Glazed and other doughnuts, we have a range of offerings for every Krispy Kreme fan conveniently available in retail locations around the country.”
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