Kendall Jenner Toasts to Tequila Launch

Model and reality show celebrity Kendall Jenner has launched a tequila company called 818, her first independent business venture.

"After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously, and winning 3.5 years later, I think we've done it," Jenner announced on Instagram. "This is all we've been drinking for the last year, and I can't wait for everyone else to get their hands on this to enjoy it as much as we do."

According to Jenner's Instagram post, 818, the brand has already won a series of awards in the spirits industry, including Chairman's Trophy at the Ultimate Spirits Challenge and the Best Reposado Tequila at the World Tequila Awards.

Along with the reposado, the brand is launching with two other tequila types: blanco tequila and añejo tequila. The launch date and prices have not yet been revealed.

Jenner's tequila venture comes after she filed a trademark for her beauty brand in 2019 and launched a makeup collaboration with sister Kylie's Kylie Cosmetics in 2020.