Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
March 20, 2023
Now there’s a new way for “Minecraft” players to further immerse themselves in its blocky universe. Following the success of Kellogg’s first Minecraft cereal, “Minecraft” players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with new Kellogg’s Frosted Flakes Minecraft.
The limited-edition cereal features Kellogg’s Frosted Flakes and green squares of “Creeper Bit” marshmallows that evoke the pixelated block look of “Minecraft,” so each spoonful brings the dynamic world of the video game to life. Plus, every box of Kellogg’s Frosted Flakes Minecraft includes a code to redeem 350 Minecoins to build on the fun at the breakfast table and take it into the Minecraft universe.
“There was such incredible fan reaction following our first partnership with ‘Minecraft,’ we had to bring it back again – this time with Kellogg’s Frosted Flakes,” says Laura Newman, senior director, brand marketing, Kellogg Company. “Many Kellogg’s Frosted Flakes fans are gamers, and Tony made his streaming debut last summer, which is why we’re so excited to introduce another flavorful gaming-inspired experience with this new ‘Minecraft ‘collaboration.”
Kellogg’s Frosted Flakes ‘Minecraft’ is available for a limited time at retailers nationwide starting in April.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024
RHS, Sitting Spiritually Unveil Four Seasons Swing SeatFeb 23, 2024