Disguise Announces ’Minecraft’ Contract Extension
Disguise will retain global rights for Halloween costumes and accessories.
February 14, 2023
Disguise, the costume division of toy and consumer products manufacturer, JAKKS Pacific, has announced its partnership renewal with Microsoft, making it the only costume partner for “Minecraft.”
The company will retain worldwide rights to continue to design, market, manufacture and distribute Halloween costumes and Halloween costume accessories for the Minecraft brand commencing this year.
“’Minecraft’ is one of our top-selling brands for all our Halloween licensed costumes and Halloween accessories both domestically and internationally,” says Tara Hefter, president and general manager, Disguise. “The strength of the brand and the unique characteristics of the in-game characters translate well into costumes, making ’Minecraft’ one of the most-popular themes for Halloween and dress up. We are excited to continue to reach into new countries and territories in 2023 as we bring on new and exciting characters from the game into the line.”
Disguise’s Minecraft line of Halloween costumes and accessories are available online and at major retailers now.
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