Sponsored By

Kellogg Announces Little Debbie Swiss Rolls Cereal

Little Debbie Swiss Rolls are the latest Little Debbie Snack Cake to be transformed into cereal, expanding the lineup of breakfast treats.

License Global

March 27, 2023

1 Min Read
Little Debbie Swiss Rolls Cereal
Little Debbie Swiss Rolls Cereal Kellogg's

Just in time for the 60th anniversary of Little Debbie Swiss Rolls, Kellogg and Little Debbie are joining forces to create another treat-inspired cereal with their latest collab, Kellogg’s Little Debbie Swiss Rolls Cereal. 

For the first time, Little Debbie’s snack cake – Little Debbie Swiss Rolls – is being transformed into a cereal. Doubling down on chocolatey flavor, each bite of the new Kellogg’s Little Debbie Swiss Rolls Cereal delivers crispy, chocolatey swirls and a chocolatey creme flavored coating.

“Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” says Laura Newman, senior director, brand marketing, Kellogg Company. “With Kellogg’s continued partnership with Little Debbie, families everywhere can enjoy a bite of the Swiss Rolls flavor at the breakfast table or as a mid-day treat.” 

Kellogg’s Little Debbie Swiss Rolls Cereal is the fourth Little Debbie treat to be transformed into a cereal. The two brands first teamed up in 2020 to create Kellogg’s Little Debbie Oatmeal Creme Pies Cereal, followed by Kellogg’s Little Debbie Cosmic Brownies Cereal and most recently released Kellogg’s Little Debbie Nutty Buddy Cereal in late 2022. 

Related:Kellogg’s … Gr-r-reat! For Licensing

“What better way to celebrate the 60th anniversary of Little Debbie Swiss Rolls than by giving fans a fun new way to enjoy this iconic treat,” says Jeff Badger, vice president, marketing, McKee Foods. “The new Kellogg’s Little Debbie Swiss Rolls Cereal perfectly captures the nostalgic, sweet flavors of Swiss Rolls.” 

Kellogg’s Little Debbie Swiss Rolls Cereal will be available at retailers nationwide starting in April. 

Earlier this month, David Lee, senior director, global licensing and cultural marketing, Kellogg’s, spoke with License Global about his career path, and shared highlights from some of his favorite collaborations.

Read more about:

Kellogg's

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like