Kellogg Announces Little Debbie Swiss Rolls Cereal

Just in time for the 60th anniversary of Little Debbie Swiss Rolls, Kellogg and Little Debbie are joining forces to create another treat-inspired cereal with their latest collab, Kellogg’s Little Debbie Swiss Rolls Cereal. 

For the first time, Little Debbie’s snack cake – Little Debbie Swiss Rolls – is being transformed into a cereal. Doubling down on chocolatey flavor, each bite of the new Kellogg’s Little Debbie Swiss Rolls Cereal delivers crispy, chocolatey swirls and a chocolatey creme flavored coating.

“Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” says Laura Newman, senior director, brand marketing, Kellogg Company. “With Kellogg’s continued partnership with Little Debbie, families everywhere can enjoy a bite of the Swiss Rolls flavor at the breakfast table or as a mid-day treat.” 

Kellogg’s Little Debbie Swiss Rolls Cereal is the fourth Little Debbie treat to be transformed into a cereal. The two brands first teamed up in 2020 to create Kellogg’s Little Debbie Oatmeal Creme Pies Cereal, followed by Kellogg’s Little Debbie Cosmic Brownies Cereal and most recently released Kellogg’s Little Debbie Nutty Buddy Cereal in late 2022. 

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“What better way to celebrate the 60th anniversary of Little Debbie Swiss Rolls than by giving fans a fun new way to enjoy this iconic treat,” says Jeff Badger, vice president, marketing, McKee Foods. “The new Kellogg’s Little Debbie Swiss Rolls Cereal perfectly captures the nostalgic, sweet flavors of Swiss Rolls.” 

Kellogg’s Little Debbie Swiss Rolls Cereal will be available at retailers nationwide starting in April. 

Earlier this month, David Lee, senior director, global licensing and cultural marketing, Kellogg’s, spoke with License Global about his career path, and shared highlights from some of his favorite collaborations.