Jones Soda, Prime Video, Kilter Films, Bethesda Game Studios Announce New Soda

Jones Soda, a craft soda known for its user-submitted photo labels, has announced Fallout Nuka-Cola Victory, a special-release flavor in its rotating series in collaboration with Prime Video, Kilter Films and Bethesda Game Studios. 

Nuka-Cola Victory is inspired by fan demand for a flavor true to the video game series, “Fallout,” from Bethesda Game Studios. Created in celebration of the new streaming series about the game universe on Prime Video, Jones chose the peach-mango flavor based on user-submitted suggestions that might be found in the post-apocalyptic world of the streaming series. Previously, Jones has partnered on a limited run of Nuka-Cola Quantum craft soda, an in-real-life (IRL) beverage based on the “Fallout 4” game release. Nuka-Cola Victory builds on this collaboration with a new flavor and will have nationwide distribution in all retailers who carry the Jones special-release rotating flavor. 

Based on the video game series, “Fallout” is the story of haves and have-nots in a world where there’s almost nothing left to have. Two-hundred years after the apocalypse, the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind – and are shocked to discover an incredibly complex, gleefully weird and highly violent universe waiting for them.   

The series will be available to stream exclusively on Prime Video in more than 240 countries and territories worldwide. 

The new series also includes black Nuka-Cola caps on every bottle, redeemable in Jones’ Caps for Gear universe, in a similar manner that bottle caps are used as currency in the “Fallout” franchise.  

“Our new Nuka-Cola Victory special-release series with Prime Video is a direct result of the incredible demand from ‘Fallout’ fans, flavor enthusiasts and so many others,” says David Knight, chief executive officer, Jones Soda. “To all of those who championed Nuka-Cola’s return, we heard you. A new era of Nuka-Cola has arrived.” 

Nuka-Cola Victory is available via Jonessoda.com, Amazon.com and at retailers carrying the brand across the country. Beginning in April, customers can purchase Jones Soda Nuka-Cola Victory on Gopuff.