JLG Unveils Modelo Especial ApparelJLG Unveils Modelo Especial Apparel

Beer beverage’s co-branded range will target millennials and influencers.

Licensing agency The Joester Loria Group has tapped Dope Couture, a Los Angeles-based streetwear and urban clothing brand, for a co-branded apparel range featuring Modelo Especial.

The DOPE x Modelo collection will target millennial consumers and influencers and includes a co-branded hat, t-shirt and jacket.

The Joester Loria Group is the exclusive licensing agency for Constellation Beer Brands, which owns Modelo Especial.

The DOPE x Modelo Especial limited edition apparel collection is now available exclusively at DOPE in Los Angeles and online at Dope.com.