April 6, 2018
Beer beverage’s co-branded range will target millennials and influencers.
Licensing agency The Joester Loria Group has tapped Dope Couture, a Los Angeles-based streetwear and urban clothing brand, for a co-branded apparel range featuring Modelo Especial.
The DOPE x Modelo collection will target millennial consumers and influencers and includes a co-branded hat, t-shirt and jacket.
The Joester Loria Group is the exclusive licensing agency for Constellation Beer Brands, which owns Modelo Especial.
The DOPE x Modelo Especial limited edition apparel collection is now available exclusively at DOPE in Los Angeles and online at Dope.com.
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