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April 6, 2018
NORTH AMERICA–PepsiCo has teamed up with online retailer Café Press to develop a collection of merchandise inspired by the nostalgic Pepsi Crystal brand.
The Joester Loria Group, PepsiCo’s brand licensing agent, brokered the deal, which also coincides with PepsiCo’s decision to re-launch Crystal Pepsi in stores for a limited time.
Through the terms of the agreement, Café Press will launch an assortment of apparel and accessories, which consumers can then customize. The retailer will also celebrate the partnership with a number of promotional giveaways and a limited release of Crystal Pepsi apparel.
Additionally, PepsiCo has revealed plans to host a “throwback tour”–featuring concerts from ‘90s artists like Sugar Ray, Salt-N-Pepa and Busta Rhymes–to celebrate the drink.
Café Press’ Crystal Pepsi collection is now available online. The beverage is also now available in stores throughout the U.S.
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