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April 6, 2018
NORTH AMERICA–PepsiCo has teamed up with True Timber to create a co-branded collection of camo apparel and accessories featuring the Mountain Dew beverage brand.
The Joester Loria Group, PepsiCo’s brand licensing agency, brokered the deal.
The collaboration kicked off earlier this month with an on-site activation at Bristol Motor Speedway, which included a Q&A with Dale Earnhardt Jr., limited edition Mountain Dew camo packaging and an exclusive line of Mountain Dew and True Timber co-branded camo merchandise.
The Mountain Dew and True Timber co-branded camo collection is slated to hit mass retail and outdoor specialty stores in 2018. It will also be available online at TrueTimber.com.
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