Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
NORTH AMERICA–PepsiCo has teamed up with True Timber to create a co-branded collection of camo apparel and accessories featuring the Mountain Dew beverage brand.
The Joester Loria Group, PepsiCo’s brand licensing agency, brokered the deal.
The collaboration kicked off earlier this month with an on-site activation at Bristol Motor Speedway, which included a Q&A with Dale Earnhardt Jr., limited edition Mountain Dew camo packaging and an exclusive line of Mountain Dew and True Timber co-branded camo merchandise.
The Mountain Dew and True Timber co-branded camo collection is slated to hit mass retail and outdoor specialty stores in 2018. It will also be available online at TrueTimber.com.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
Moonbug, IMC Toys Announce Strategic PartnershipFeb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024