JLG Deals for Corona Sportswear

The Joester Loria Group teams to build the beer brands’ product lineup with bicycling attire.

Constellation Brands has teamed with Retro Image Apparel for a collection of Corona- and Modelo-branded bicycle apparel in a deal brokered by its exclusive licensing agency, The Joester Loria Group.

The new collection will include a range of men’s and women’s bike jerseys, performance t-shirts, headwear and shorts.

The Corona- and Modelo-branded clothing will launch at independent bike shops, sporting goods stores, online retailers and specialty accounts in fall 2017.

Additionally, a range of bicycle apparel featuring the Pacifico beer brand will launch in early 2018.

“We couldn’t be more excited to incorporate three of the five top-selling imported beer brands into our product line,” says John Schraibman, chief executive officer, Retro Image Apparel. “Beer-branded apparel is a perennial favorite among cyclists and when you’re relaxing after an epic right, what could be more perfect than a crisp, refreshing Corona or Modelo.”