Jel Sert Taps Broad Street as Outbound Rep

The Jel Sert Company has appointed global food and beverage brand licensing agency, Broad Street Licensing Group, as outbound licensing agency of record. Through its partnership, Broad Street will develop a range of licensed products set to increase Jel Sert’s cross-category product extensions and introduce new audiences to portfolio of brands, including Fla-Vor-Ice, Otter Pops, Wyler’s Light, Pure Kick and others. 

As Jel Sert’s exclusive brand extension licensing agency, Broad Street will focus on expanding Jel Sert’s portfolio of brands into strategically aligned food and beverage categories. Immediate categories of interest include ready-to-drink beverages, workout supplements, fruit snacks and confectionery.   

“For nearly a century, Jel Sert has built a strong portfolio of iconic brands relevant to the modern consumer and trusted for their quality and value,” says Amy Pagels, vice president, licensing and partnerships, The Jel Sert Company. “Our partnership with Broad Street Licensing Group represents an exciting opportunity to bring our brands to life in unique ways. We are eager to continue innovating in the food and beverage categories and introduce new products to the market while maintaining the quality and trust that define our legacy.” 

“We are thrilled to be chosen as Jel Sert’s brand licensing agency helping to showcase their iconic brands through new and innovative food and beverage products,” says Peter Cross, director, licensing, Broad Street. “We’re excited to build a licensing program that will emphasize each brand's distinctive imagery and commitment to delivering exceptional taste with high-quality ingredients. Together, we aim to offer consumers licensed food and beverage products that will delight and captivate their taste buds.”