Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The biscuits are set to launch next year.
August 7, 2020
Infinity Brands has announced a range of biscuits in partnerships with Swizzels.
Brokered by Blonde Sheep Licensing, the deal covers Love Hearts, Drumstick and Refreshers biscuits to be sold in funky food grade tins which will delight Swizzels fans and have strong shelf presence.
“We are delighted to have signed a licensing agreement with Swizzels, a company with such a strong heritage, great products and brand awareness,” says Darren Rickless, managing director, Infinity Brands. “We have spent the last three or four months developing a range of biscuits to match the flavors of some of Swizzels most popular sweets including Refreshers and Squashies. Our Love Heart biscuits are round pure butter shortbread biscuits embossed with some of the most popular Love Heart slogans. The biscuits are to be produced in the U.K. and will initially be launched in fabulous keepsake tins. Other retail packaging will be introduced to the market in 2021.”
The biscuits will be sold across many different retail channels including garden centers, farm shops, delis, independents and online. It is due to launch later this year.
Read more about:Swizzels
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024