Infinity Brands, Swizzels Bite into Biscuit Deal

Infinity Brands has announced a range of biscuits in partnerships with Swizzels.

Brokered by Blonde Sheep Licensing, the deal covers Love Hearts, Drumstick and Refreshers biscuits to be sold in funky food grade tins which will delight Swizzels fans and have strong shelf presence.

 “We are delighted to have signed a licensing agreement with Swizzels, a company with such a strong heritage, great products and brand awareness,” says Darren Rickless, managing director, Infinity Brands. “We have spent the last three or four months developing a range of biscuits to match the flavors of some of Swizzels most popular sweets including Refreshers and Squashies. Our Love Heart biscuits are round pure butter shortbread biscuits embossed with some of the most popular Love Heart slogans. The biscuits are to be produced in the U.K. and will initially be launched in fabulous keepsake tins. Other retail packaging will be introduced to the market in 2021.”

The biscuits will be sold across many different retail channels including garden centers, farm shops, delis, independents and online. It is due to launch later this year.