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October 31, 2022
Igloo has announced a collaboration with The Grateful Dead and Volkswagen on a special-edition Playmate cooler modeled after the VW Bus and featuring colorful artwork inspired by the celebrated rock ‘n’ roll band.
“With this spirited triple collab, we’re transporting ‘Dead Heads’ back to the good old days when Grateful Dead concerts weren’t complete without a sea of Volkswagen Bus vehicles parked outside,” said Adrienne Berkes, vice president, marketing, Igloo. “Our creative design combines this classic van, the iconic Dancing Bears and, of course, our world-famous Playmate cooler. We can’t wait to see fans hitting the road with this very special cooler along for the ride.”
Igloo created The Grateful Dead Volkswagen cooler, through a deal facilitated by Volkswagen’s global licensing agency IMG, by incorporating design elements made famous by fans of the band. The Volkswagen Bus – the vehicle that so-called Dead Heads popularly drove from city to city attending countless Grateful Dead concerts – takes form throughout the Playmate’s lid and body while the custom rainbow-colored artwork across the tent-top lid features the beloved Grateful Dead dancing bears as the van’s driver and passengers.
The Grateful Dead VW Bus Playmate Elite cooler has a 16-quart capacity that fits up to 30 standard 12-ounce cans and is available now.
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