September 15, 2023
Ice Spice has crafted an unprecedented drink with Dunkin’ and ventured into uncharted territory by putting the Munchkin in the Dunkin.’ The Ice Spice Munchkins Drink is available nationwide.
“I’ve always been a Dunkin’ girl,” says Ice Spice. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”
The Ice Spice Munchkins Drink blends Frozen Coffee with Pumpkin Munchkins Donut Hole Treats, topped with whipped cream and caramel drizzle. Historically, no bakery treat had made its way into one of Dunkin’s signature drinks – other than the classic dunk of a donut into coffee. This indulgent frozen coffee treat is blended with pieces of pumpkin cake Munchkins, reminiscent of the texture of a cookies and cream shake.
To help kick off the collaboration, fellow Dunkin’ fan, Ben Affleck, joins Ice Spice in a new commercial that not only spotlights Artists Equity and Affleck’s vision but lifts the curtain on the brand’s latest addition to its fall lineup.
“Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends, Ben Affleck and Ice Spice, to create a new pumpkin obsession that only Dunkin’ can offer,” says Jill McVicar Nelson, chief marketing officer, Dunkin.’ “The result? The collaboration you never knew you needed: Pumpkin Munchkins and Frozen Dunkin’ Coffee, blended together to create the Ice Spice Munchkins Drink. It’s fun, it’s delicious and it’s not your ordinary pumpkin drink!”
About the Author(s)
You May Also Like