Hidden Valley Ranch and Cheez-It Create New Cheezy Ranch

Hidden Valley Ranch and Cheez-It have come together to create a new addition to the Hidden Valley Ranch innovation lineup in time for National Ranch Day: Cheezy Ranch. The new flavor is crafted with 100% real cheese and the flavor of ranch.

“Ranch fans never cease to amaze us with their creative twists on Hidden Valley Ranch,” says C.C. Ciafone, marketing director, Hidden Valley Ranch. “When we caught wind of them combining the irresistible flavors of Hidden Valley Ranch with Cheez-It crackers, we were blown away. We couldn’t be more thrilled to make this dream collaboration a reality.”

“Hidden Valley Ranch and Cheez-It fans share the same obsession with our delicious food, so bringing them together made perfect sense,” says Cara Tragseiler, senior brand director, Cheez-It. “For the first time ever, our fans can drizzle the cheezy deliciousness they know and love on just about anything. That’s why we’re so excited to partner with Hidden Valley Ranch to bring this craveable, cheezy combo to all kinds of snacks.”

Cheezy Ranch will be available for purchase at Walmart and Kroger grocery stores nationwide. The product is set to hit Walmart shelves in late March and Kroger stores in April.

The launch of Cheezy Ranch is one of many ways Hidden Valley Ranch is celebrating this year’s National Ranch Day, which takes place annually on March 10. Six other NEW Hidden Valley Ranch flavors will launch this spring – including a spicy trio exclusive to Walmart.

Other product innovations hitting shelves this spring include Garlic Ranch, Nashville Hot, Creamy Jalapeno, Spicy Hot Honey, Green Goddess and  Parmesan Ranch.