Heineken Debuts Branded Backpack

International brewer Heineken has unveiled a new branded backpack in collaboration with Tumi for its annual #Heineken100 program.

The new bag features Heineken-branded green lines and is the second collaboration in this year’s #Heineken100 line. The partnership also marks the seventh year of the program.

#Heineken100 connects the brewer with lifestyle brands to create co-branded lifestyle products that are seeded to 100 of the world’s most influential men.