April 6, 2018
International brewer Heineken has unveiled a new branded backpack in collaboration with Tumi for its annual #Heineken100 program.
The new bag features Heineken-branded green lines and is the second collaboration in this year’s #Heineken100 line. The partnership also marks the seventh year of the program.
#Heineken100 connects the brewer with lifestyle brands to create co-branded lifestyle products that are seeded to 100 of the world’s most influential men.
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