HEARTY x emoji Line of Vitamins Launched

Health and wellness expert, Alcove Brands, has introduced the universal lifestyle brand, emoji, to the world of nutrition by creating turn-key vitamins and supplements for all ages. The deal was brokered by Retail Monster, the emoji company’s North American licensing agent.

The HEARTY wellness collection will include a variety of expressive emoji brand-shaped vitamins and specialty supplements crafted for the mind and body.

The debut of their HEARTY x emoji line will include all-natural sleep aids (Snore-More), focus-boosting vitamins and minerals for mood support (Pick-Me-Up), an all-natural, patented product to support brain function (Mind-Full) and a booster created to enhance immune function (Anti-Baddies) naturally. The line will be available Aug. 1 direct-to-consumer via Amazon.com, on the HEARTY e-commerce site and from Q1 2024 at retailers nationwide.

“Alcove Brands leadership has proven time and again to understand consumer health and wellness needs, and in bringing their debut emoji-branded products to market, has partnered with gold-standard manufacturers in the nutraceutical, pharmaceutical and animal health and nutrition industry,” says Marco Hüsges, chief executive officer, founder, the emoji company. “We are thrilled to team up to bring the emoji brand DNA to life with a range of products to add a little fun to the wellness aisle and the everyday lives of consumers.”

“We are honored to partner with such an iconic brand,” says Sol Samet, chief executive officer, Alcove Brands – USA. “Combined with our expertise in the healthcare industry, we are excited to provide consumers with a fresh new perspective on wellness and nutrition.”