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April 6, 2018
Famed romance novel publisher Harlequin has launched a new wine brand, Vintages by Harlequin.
Developed in collaboration with Vintage Wine Estates, the line includes three varietals at launch: a chardonnay, a cabernet sauvignon and a red wine blend.
The wines are now available in the U.S. exclusively on Amazon with names such as Pardon by Body, Substitute for Love and Wild at Heart.
"We are very excited about this business development and partnership. Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market,” says Craig Swinwood, publisher and chief executive officer, Harlequin. “As a company, we strategically seek out partnerships with top-quality brands that fit our vision for success. Vintage Wine Estates produces superior products, and we're proud to affix our brand to these carefully selected wines.”
Read more about:Harley Quinn
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