Hallmark to Feature Kellogg’s

Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons, in a deal brokered by The Joester Loria Group.

Hallmark will release a new Kellogg’s ornament every year through 2016, giving customers the opportunity to collect the entire three-piece series.

The first ornament in the series is a vintage Tony the Tiger holiday ornament, which debuted in October at Hallmark Gold Crown Stores and on Hallmark’s website.

The ornaments will be sold at all 2,400 Hallmark locations, online and at select specialty retailers across the U.S.