Guy Fieri and Litehouse Announce Flavortown Sauce Brand

Celebrity chef, Guy Fieri, has announced the launch of a new line of nine barbeque sauces and premium condiments coming to consumers nationwide in spring 2024. Coming to Walmart and grocery retailers across the country, these new premium sauces – co-created by the “Mayor of Flavortown” himself – will transport fans from their home kitchens to Flavortown.  

“Whether I’m cookin’ it up at home, my restaurants or workin’ with [‘Diners, Drive-ins and Dives’] chefs across the country, I’m always lookin’ for a strong sauce game,” says Fieri. “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish. My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss.”  

For over 60 years, Litehouse has created dressings, dips, sauces and other innovative consumer packaged goods. Flavortown’s licensing representative, IMG, facilitated the partnership. 

“As the ‘Mayor of Flavortown,’ Guy Fieri’s undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” says Kelly Prior, president, chief executive officer, Litehouse. “Together, we will take consumers on a journey to Flavortown that is not only delicious, but a fun celebration of food and flavor.” 

The product lineup will include nine sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce,  Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce and more – all available in diner-inspired squeeze bottles. Flavortown barbecue and condiment sauces will be available in the shelf-stable sauce aisle at grocery retailers nationwide.