GNC Releases New Flavor Collab with the Girl Scouts

Limited-edition flavor inspired by Girl Scout cookie, Adventurefuls.

License Global

November 4, 2022

1 Min Read
GNC Total Lean Shake Shake 25 Ready-To-Drink.
GNC Total Lean Shake Shake 25 Ready-To-Drink.GNC

Since their first collaboration in 2020, GNC and Girl Scouts of the USA (GSUSA) have been working together to create products with a Girl Scout Cookie-inspired flavor palate. Previously, GNC has released Thin Mints, Coconut Caramel, S’mores, Chocolate Peanut Butter and Lemon across two of its anchor first-party brands, GNC Total Lean and GNC AMP. Now, GNC is introducing a new caramel brownie flavor inspired by the Girl Scout cookie, Adventurefuls. 

“The addition of Adventurefuls-inspired products to our flavor lineup allows us to continue to bring consumers options that deliver on both performance and flavor,” says Kevin Maloberti, vice president, merchandisng, GNC. “Coupling the great feedback we get from consumers on these flavors, with GSUSA's important mission of championing girls, this is a great continuation of our partnership, and we know these products will fly off the shelves at GNC.” 

GNC Girl Scout Adventurefuls products are available in the following product formulations at GNC retail locations and at 

  • GNC AMP Wheybolic Whey Protein

  • GNC Total Lean Layered Lean Bar

  • GNC Total Lean Shake 25

  • GNC Total Lean Shake Shake 25 Ready-To-Drink (RTD)

“We’re excited that our continued partnership with GNC brings more of our celebrated Girl Scout flavors to consumers,” says Wendy Lou, chief revenue officer, Girl Scouts of the USA. “With our shared values of empowering communities across the country to live well and to pursue their dreams, this collaboration provides consumers a unique opportunity to experience last season's breakout cookie, Adventurefuls, in an entirely new way.” 

Related:Girl Scouts, Western Chief Pairs Partner on Collection

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License Global

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