Food Network Joins Signature Travel Network

Fans of Food Network will soon be able to sign up for branded culinary travel programs with Signature Travel Network. Brandgenuity brokered the deal on behalf of Food Network.

Beginning this year, Signature Travel Network will offer cruises with Food Network stars and based on specific shows, as well as trips tied to specific culinary trends and weekend getaways to locations such as Napa Valley, Calif.

"Brandgenuity is thrilled to bring Food Network to the forefront of experiential licensing with industry leader, Signature Travel," says Louis Drogin, partner at Brandgenuity. "Experiential licensing is on the rise and Food Network is the kind of brand that has the power to move viewers from simply watching at home to a complete, real-life, interactive brand experience."