Fireball Whisky Gets Into Nuts and Snack Mixes

Brandgenuity has extended the licensing of the Fireball Whisky brand into nuts and snack mixes with SunTree Snack Foods, a manufacturer of nuts and salty snacks.   

A complete line of SunTree Snack Foods Fireball cinnamon-flavored and roasted almonds, pecans, snack mixes and trail mixes will launch in Q4 2022.   

The new Fireball nuts, snack mixes and trail mixes will be available in 2 oz., 5 oz. and club-style formats. The line will be made in the U.S. and available in grocery, convenience, club, drug and mass retail channels.  

“Today snacking consumers are seeking unique, exciting flavors which is why we think that Fireball, with its hot cinnamon whisky profile, is a perfect match for pecans, almonds and some of our other snack mixes,” says Josh Sowell, senior vice president, chief customer officer, Suntree Snack Foods. “Fireball is a brand that ignites and elevates every experience to something fun and unexpected and that is what this line of nuts is ready to deliver.”  

The partnership between Fireball and SunTree was brokered by Brandgenuity, exclusive licensing agency for Sazerac brands, including Fireball, Southern Comfort and the American Whiskey portfolio.