Entenmann’s Debuts Ready-to-Bake Cookie Dough Line

Entenmann’s, a baked goods brand, is expanding its product portfolio with refrigerated ready-to-bake cookie dough. The Entenmann’s Ready-to-Bake Cookie Dough deal was brokered by Brand Central, Bimbo Bakeries USA’s exclusive licensing agency.

“With the support of our licensing partners, we’re excited to introduce both nostalgic favorites and innovative flavor combinations in this new, convenient format,” says Alicia Rosas, vice president, innovation, Bimbo Bakeries USA. “Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite, just like our iconic baked goods, and we can’t wait for our fans to savor these one-of-a-kind treats!”

“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough category and allow consumers the opportunity to bake delicious Entenmann’s treats in their own home,” says Jodi Bogdanoff, senior vice president, licensing, Brand Central.

The flavor varieties include:

Entenmann’s Refrigerated Ready-to-Bake Cookie Dough is now available nationwide at over 2,000 Albertsons-owned stores.